I’ m really not sure why we live in a world where living healthfully is so difficult and complicated. Our health journeys have become a little bit of a parody these days. You see people hit the gym, but end up smoking loads of cigarette after. Or people who would not eat breakfast but end up with loads of unhealthy snacks and dinner the whole day. (I’m not an exception) The average women who goes to the gym, does yoga, even spends bucks for those expensive cold pressed organic juices ends up with an average of 515 different chemicals in her body each day from shampoos, to eyeliners. Truly scary! What’s worst is that 60% of what we apply to the skin is absorbed by the biggest organ in the body- which is the skin. And I used to be guilty of this too, just because I lack the knowledge. No one told me about these things, not even my mom. I hope that through this blog I am able to educate and empower women out there to be SMART consumers especially when it comes to their health, especially to their loved ones.
We do not need to take loads of chemicals just to be beautiful! Natural and organic products, are as effective as their commercial counterparts and they need not be expensive too, but still be good for the body! Because of my paranoia, I’ve carefully collated the top 8 items that you need to bear in mind when shopping for organic makeup or skin care. (I’ve bookmarked this as my cheat sheet too! ) I’ve made sure that this is the ultimate guide for smart shoppers out there. Let’s shop smart! Let’s shop CLEAN.
1. Validate the word- “natural” and “organic”.
A lot of companies are claiming these labels just because they’re very attractive these days. But be careful, these labels could be deceiving!!! Always remember that honest brands put how many percentage comprises their organic and natural ingredients. Doesn’t mean they labeled it “organic”, everything is organic! Even if they claim these two make sure they don’t have animal byproducts and are entirely vegan. Read the ULTIMATE Beginner’s Guide to Green Beauty: Decoding Green Terms for clarity on labels and logos.
2. Stay away from PARABENS, PEGS, SULFATES and all these scary preservatives!
These are all linked to cancer because of its hormone disrupting properties. Please be aware that even products that are labeled as “natural” or “plant-based” still contains these lethal and toxic ingredients. For a complete list of ingredients to watch out for, check it out RED ALERT LIST of ingredients here! Always check the ingredients. Most of the words will be long and scientific, but that’s OK. We are not perfect. Don’t be too hard on yourself.
3. Look at the seals
Have your peace of mind when you see these logos.
The leaping bunny are companies that are not subjecting animals to cruel experiments.
4. The word “fragrance” could be deceiving.
Some companies can get away from disguising their ingredients as simply just “fragrance” and be able to still label their products as “vegan beauty” or “Cruelty-free”. But hear ye hear ye according to the Skin Deep Database, fragrances are associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system — expectant mothers especially, beware!
5. That little star.
I’m not talking just about 5-star reviews, but when you see the asterisk (*) in the products labels, often times there’s something interesting about the said ingredient. Once you see the magic words- “organic”, “fair trade” and “wild crafted”– you can give yourself a deep breath. That means it’s qutie safe. But then again, still google them!
6. Buy vegan to be safe.
Please be careful in choosing your cruelty-free companies or reading cruelty-free bloggers’ recommendations. Some companies are still sneaky enough to pay “third party” testing, where the so-called parent company tests the ingredients on animals. By doing this a company can still market themselves as “cruelty-free”. The safest thing to do is just to buy 100% absolutely vegan product.
6. Brand values.
Aside from being the IT/advertising industry for years, I also used to work in the CSR industry where we score carbon footprints of big international companies. I seriously believe that brands who MATTER are the ones who thinks YOU matter. Meaning most of them are ethically and eco-conscious too. Look at their website. Check for their logos. They usually would undergo expensive certifications to prove the quality of their suppliers, ingredients and processes.
7. Consult the Oracle.
Three things I usually rely on to be more extra careful:
8.) Lastly this might seem too tedious, EMAIL THE COMPANY FLAT OUT and ask.
- Ask if the ingredient is, in fact, animal based, or if it is a synthetic or plant-based substitute..
- Ask if they do animal testing
- Ask if their ingredients are subjected to animal testing
- Ask if their parent company does animal testing
- Ask if they do third party testing (Although this one might seem a bit rude)
- Ask if they have certifications
It doesn’t take overnight to switch to greener and more natural product. It’s a long and treacherous road, my friends, and it’s pretty hard to keep a 100% clean track record. But that’s why this blog is here to be useful enough for you guys! Hope you enjoy this wonderful (a bit tedious) journey. Don’t worry the pain of being more conscientious and smart in your shopping sprees will pay off in the end!
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